Conor McGregor is the undisputed king of the UFC ring, known around the world for his record-breaking boxing match against Floyd Mayweather Jr., his sharp wit, and his even sharper dress sense. But what you might not know is that he also loves cycling.
Road biking is an important part of McGregor’s training regime, so it was really only a matter of time before the 29-year-old had to have the thing that every cyclist dreams about – a totally custom carbon rig that reflects his unique style and his commitment to performing at the highest possible level.

Fittingly for someone who prides himself on where he’s come from, the Dubliner found the perfect frame builder right around the corner from his home-town gym. FiftyOne Bikes is a relative newcomer to the custom bike world but they’ve already attracted plenty of attention thanks to their special blend of cutting-edge engineering and eye-catching paint jobs. And the company’s founder, Aidan Duff, is a veteran of the bike business and former professional rider, so it’s fair to say he knows a thing or two about what makes a good bike.
The connection came through Dr. Julian Dalby, an old friend of Duff’s from his racing days who is now a member of McGregor’s coaching staff. The brief was simple, so once a frame was hand-built to the UFC’s star’s bespoke measurements, the real work began, creating a distinctive design that did justice to one of professional sport’s most fashionable personalities.
A ghost paint effect carries both his name and his “Notorious” moniker across a rich, deep black frame that’s accented with real 24 carat gold leaf, painstakingly applied by hand in small pieces to create a truly extraordinary result. Roadies might think that the custom Crankbros flat pedals, finished in black and gold and inscribed with “Notorious” to match the frame, don’t belong on such a dream racing bike, but they were a special request from the McGregor camp, owing to an old ACL injury that he has to carefully manage while training.

FiftyOne produces custom carbon framesets and are based in Dublin, Ireland. No two bikes are ever the same. Frames are made to the customer’s dimensions and exact requirements. All frames are hand built in their Dublin workshop and exported worldwide.


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